Large-scale contrastive vision-language pre-training has shown significant progress in visual representation learning. Unlike traditional visual systems trained by a fixed set of discrete labels, a new paradigm was introduced in \cite{radford2021learning} to directly learn to align images with raw texts in an open-vocabulary setting. On downstream tasks, a carefully chosen text prompt is employed to make zero-shot predictions.~To avoid non-trivial prompt engineering, context optimization \cite{zhou2021coop} has been proposed to learn continuous vectors as task-specific prompts with few-shot training examples.~In this paper, we show that there is an alternative path to achieve better vision-language models other than prompt tuning.~While prompt tuning is for the textual inputs, we propose CLIP-Adapter to conduct fine-tuning with feature adapters on either visual or language branch. Specifically, CLIP-Adapter adopts an additional bottleneck layer to learn new features and performs residual-style feature blending with the original pre-trained features.~As a consequence, CLIP-Adapter is able to outperform context optimization while maintains a simple design. Experiments and extensive ablation studies on various visual classification tasks demonstrate the effectiveness of our approach. Code is released at t https://github.com/gaopengcuhk/CLIP-Adapter.

The complexity of text-embedded images presents a formidable challenge in machine learning given the need for multimodal understanding of multiple aspects of expression conveyed by them. While previous research in multimodal analysis has primarily focused on singular aspects such as hate speech and its subclasses, this study expands this focus to encompass multiple aspects of linguistics: hate, targets of hate, stance, and humor. We introduce a novel dataset PrideMM comprising 5,063 text-embedded images associated with the LGBTQ+ Pride movement, thereby addressing a serious gap in existing resources. We conduct extensive experimentation on PrideMM by using unimodal and multimodal baseline methods to establish benchmarks for each task. Additionally, we propose a novel framework MemeCLIP for efficient downstream learning while preserving the knowledge of the pre-trained CLIP model. The results of our experiments show that MemeCLIP achieves superior performance compared to previously proposed frameworks on two real-world datasets. We further compare the performance of MemeCLIP and zero-shot GPT-4 on the hate classification task. Finally, we discuss the shortcomings of our model by qualitatively analyzing misclassified samples. Our code and dataset are publicly available at: https://github.com/SiddhantBikram/MemeCLIP.

Existing large language models (LLMs) that mainly focus on Standard American English (SAE) often lead to significantly worse performance when being applied to other English dialects. While existing mitigations tackle discrepancies for individual target dialects, they assume access to high-accuracy dialect identification systems. The boundaries between dialects are inherently flexible, making it difficult to categorize language into discrete predefined categories. In this paper, we propose DADA (Dialect Adaptation via Dynamic Aggregation), a modular approach to imbue SAE-trained models with multi-dialectal robustness by composing adapters which handle specific linguistic features. The compositional architecture of DADA allows for both targeted adaptation to specific dialect variants and simultaneous adaptation to various dialects. We show that DADA is effective for both single task and instruction finetuned language models, offering an extensible and interpretable framework for adapting existing LLMs to different English dialects.

Image ad understanding is a crucial task with wide real-world applications. Although highly challenging with the involvement of diverse atypical scenes, real-world entities, and reasoning over scene-texts, how to interpret image ads is relatively under-explored, especially in the era of foundational vision-language models (VLMs) featuring impressive generalizability and adaptability. In this paper, we perform the first empirical study of image ad understanding through the lens of pre-trained VLMs. We benchmark and reveal practical challenges in adapting these VLMs to image ad understanding. We propose a simple feature adaptation strategy to effectively fuse multimodal information for image ads and further empower it with knowledge of real-world entities. We hope our study draws more attention to image ad understanding which is broadly relevant to the advertising industry.